I just placed my 3rd order for this matcha. It's a good mix between top quality/expensive and bitter quality/cheap. The price is right and it's pleasant to drink. Having said that, this is the only matcha I've ever had, so I'm not experienced! I do appreciate the ceremonial grade options and the delivery options. They actually let you decide upon checkout which courier to use including FedEx and UPS. They didn't cheap out and only offer Uni Uni (the worst courier in existence) like a lot of companies seem to be doing these days! Thank you Tealyra
Stuart Zimmermann
April 2025
I've been looking for an everyday matcha that won't break the bank. This matcha is incredibly smooth with great flavour! Fantastic matcha for drinking straight or using as a latte.
10/10 will be ordering again!
Side note: Shipping to Ontario was crazy fast and very environmentally mindful packaging. This was my first time ordering from Tealyra and I'm a customer for life now.
I recently started drinking matcha before work every day, so I ordered 3 different matchas to try. This one is my favourite, I found it has a very subtle spice flavour, sort of like cinnamon. This will probably be the one I order once I go through what I have.
I drink a lot of Matcha and this is my everyday drink. I have tried several but find this has the best value to taste ratio. Obviously some of the Ceremonial Matchas have better tastes but they are prohibitively expensive for everyday use while Izo Premium provides and very enjoyable taste and it not overpriced for what it is.
I also enjoy Matcha made quite strongly and have not had problems with bitterness even when using a generous amount to make a drink.
I would always recommend this to someone thinking of trying Matcha or to those who have not had the pleasure of this brew yet.
Matcha Newbie
December 2017
This is my favourite matcha yet! I bought some of this one and the Everyday Uji Matcha, and I've got to say that this is just better! This matcha is easy to whisk into a smooth tea, and it har a very smooth flavour and texture. I think this website has some of the best matcha for the price. I would recommend this one to anyone who's willing to spend a bit extra on your matcha! Otherwise, I'd go for the Everyday Uji matcha!
I tried several match teas. This is the best one in taste. And the powder is so well dried and grounded that it is despersing in the water without lumpy pieces.
I have been drinking matcha for over a year now and have tried lots of different brands. This one is the best value for price I have come across. Vibrant green color and excellent flavor. It drinks like the other much more expensive matchas I have used. I went some cheaper ones for a while to save money but its just not worth it they dont taste or have the same energy benifits of this at all. Highly recommend this tea.
Dianna Edgett
January 2017
This tea mixes well, no lumps, smooth and not bitter, very good value for your money. I also bought the everyday matcha but like this one much better. Worth the little extra you spend.
A favourite tea of mine. It is smooth, with a slight fishy taste, but don't be put off by that. The aftertaste is particularly pleasant and clean.
Sandra Mackenzie
November 2016
very pleased with IZU. Will order it again.
I've been drinking this Izu Matcha for a few years and absolutely love it. It's affordable, creamy, delicious with almost no detectable bitter taste as long as the water poured directly onto it is well below boiling. I usually whisk it until frothy with a bit of cold water, then pour recently (not just) boiled water in.
I have been drinking this every day for about 18 months. I whisk with a small amount of cold almond milk or cold water first to froth it. Then add hot water. Simply delicious!
N. Le Maire
November 2015
i got an order of this tea with a set that included the whisk and bamboo scoop and i'm hooked after my first cup! I'm a beginner and this is one habit i intend to keep. Just waking up and doing the little 'ceremony' brings a certain calm and 'zen' like ambiance, which is so needed nowadays with all the stress we go through. i work from the home and this will be my drink everyday, at least twice a day!
The flavor was exactly as they said, sweet at first and a bit bitter at the end but nothing that will ward you off from enjoying its taste as a whole. I am very impressed! As for the price, you just can't beat it, i searched other sites and they were much more expensive!
All in all, i will be a returning customer many times over!
FYI i got the IZU PREMIUM MATCHA ORGANIC, delicious!!
This matcha is great, the price to quality is amazing. This matcha is vibrant and has a very pleasant scent, no bitter taste and nice smooth consistency. This is my new every day matcha.
Whisk well & drink the dregs. Taking time to prepare & savour matcha brings me pleasure every day. The energy boost is fantastic.
This premium tea powder strikes the right balance between quality and price for me - I use it daily.
My wife and I are addcited to this Tealyra matcha. We tried half a dozen of other brands and we find that this one is the best quality for its price. Just smelling its sweet scent when I open its tin container, before scooping out some for my morning mix, is a delicious preliminary pleasure.
I have one large serving each morning, and my wife has three a day.
Advise: Do not use boiling hot water, it'll hurt the tea and scrap the flavor. Seriously. This is not some snobby display of knowledgibility. I found this on my own, by chance.The instructions which come with the tea mention a water temperature of 171 deg. I bring it up between 120 and 130. The water must be hot, but just enough so that you do not have to blow in your cup/bowl. So, when the tea is drinkable just as it is served, is when I find I get the most body of flavour.
Don't do the mix with hotter water and then wait for it to cool down, it is the boiling hot water that will harm the tea during the mixing.
Also, I drink it over an extended period and it may cool down to room temperature, at which point, either I stir it a bit to bring the powder back up and drink it, or I add some more hot water to the desired dilution density, and get a second serving out of it.
Explore, and find your 'matcha-do', your 'way of the matcha'!
We highly recommend it.
I did a side by side comparison of Izu matcha with Tealyra's Samurai Matcha. Both are good but if you are going to drink you matcha straight I'd recommend spending the extra ~$5.50 to get the samurai matcha.
Compared to samurai this izu matcha is ever so slightly more bitter, a little clumpier, and has a more full bodied umami / vegetal / broth-like quality. I prefer samurai by comparison, which has a lighter fresh-spring-leaf taste and is more mellow on the tongue.
I did a blind test with a family member and they also preferred the samurai.
First time having matcha from this region. I really dislike the aftertaste and ofc since it’s not a high grade matcha the powdery after taste is there (like in the everyday UJI). However despite smelling sweeter then the everyday Uji (another budget matcha on this site) the taste isn’t as pleasant. The aftertaste is almost fishy? Not repungent but it is not to my taste. I recommend the everyday UJI for those on a budget.
It's pretty good, but I'd highly suggest the Samurai Matcha instead. This one is noticeably less flavorful, more bitter, and clumpier/harder to mix. If you have a few more dollars to spare, I'd highly recommend trying Samurai over this one.
This is good tasting Matcha. I used to buy the Everyday Uji Matcha which was good, but I just tried this one and its significantly better tasting. I recommend it.
Your sales are not sales at all!
Si vous êtes habitué à l'amertume vous aimerez le izu. Pour une première dégustation ou pour impressionner quelqu'un avec le matcha j'en choisirais un autre.
I drink three cups of this tea every day for health reasons. Have made it my standard beverage at home and at work.
A very reasonably price organic matcha and tasted great. No bitter taste at all. Will use this as my everyday matcha.
Arianna Marroquin
May 2020
Way too bitter this season. In past years I used to like this. Now I prefer the Samurai matcha.
